Shelter & British Gas Home in One Word
Role Creative Director
Brief
Shelter are looking to define the UK home standard,a set of guidelines that everyone should enjoy whatever their circumstances. To help them define the standard they created The Great Home Debate, an online questionnaire to gauge public opinion on many topics around the home. The brief was to drive people to the Great Home Debate using content on Facebook.
Solution
We filmed an experiential event in a Sheffield shopping centre, where people were asked to think of the one word that describes what home means to them and then write it down on a post-it note.
Viewers on Facebook watched as the public built a home out of their thoughts and feelings.
w/ Jo Hunter, Sarah Varda
